Incorporating motion, graphics, 2.5D or 3D animation can enhance the visual experience and effectiveness of a video dramatically. And people are expecting it...
The quality of production on tv and the net is so consistent (apart from those car crash ads), and in most cases some form of motion graphics or animation is being used. Branded graphics in the form of text, character, textures or products can add detail to a space without cluttering the experience for viewers, and can provide that all important call to action (emotional stimulator) which is always far more effective when delivered visually along side an audio message.
The use of motion can add dimension, interaction and drama, and if the footage isn't shot using dollys, cranes or jibs, post-production can emulate these visual effects with absolute control and intensity.
We use a broad range of software to achieve different results, and our creative artists can design graphic elements from scratch or repurpose existing marketing collateral.