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VIA Media was charged with the responsibility of creating a campaign to combat and eradicate a devastating epidemic of today's man, and with the help of several of Adelaide's finest actors, Daylight Breaks produced the videos...
The Brief:
"The Australian Male was once considered the world's finest, but a worrying condition that threatens our reputation is reaching epidemic proportions. Testosterone Deficiency has been directly linked to the steady decline in DIY hours since the 1960s, resulting in an entire generation that is unable to complete the simplest of tasks around the home. But you're not alone, and help is available."
We had a ball creating script, storyboards, casting, multi-camera shoot with 35mm film lenses, after effects animation and colour grading to achieve a classic vintage tv like effect.
View the full campaign at the Banner Website
Check out the rest of the videos at The Banner Institute YouTube Channel
Ian & Grace discuss his issues
Ian gets a helping hand
Talking in a safe environment with other sufferers
Professor Sigmund Jung from the Banner Institute
Film your Adelaide Fringe show for YouTube or touring [
Daylight Breaks produces high quality promotional, corporate, educational and live event 
Daylight Breaks is a digital marketing and media production house. We help business leap digital hurdles using social media, video marketing and a bit of creative storytelling.
